Send Message Campaign

Send Message Campaign
A comprehensive performance analysis of Azimut Investments-Egypt's paid social campaigns across WhatsApp messaging, video views, app installs, and engagement objectives — tracking key metrics including reach, impressions, clicks, and cost efficiency across all active ad creatives.
Azimut Investments — EgyptCampaign Performance Report
AZ – Gold Carousel 1 · Campaign Performance

442
WhatsApp Messages
Direct qualified leads via WhatsApp
251K
Impressions
Total ad impressions served
159K
Reach
Unique users reached
5,634
Link Clicks
Users who clicked the destination link
Cost Efficiency
CP/Message: EGP 41.67
CPM: EGP 73.34
CPC: EGP 1.73
Engagement
Clicks (All): 10,641
Amount Spent: EGP 18,418.02
Send Message Campaign
AZ – Gold Carousel 2

1,900
WhatsApp Messages
Total messages generated
958,120
Impressions
Total ad impressions
630,943
Reach
Unique users reached
37,185
Clicks (All)
Total clicks recorded
Cost Efficiency
CP/Message: EGP 32.02
CPC: EGP 1.64
Amount Spent: EGP 60,841
Engagement
Clicks (All): 37,185
Link Clicks: 12,759
Amount Spent: EGP 60,841
Send Message Campaign
AZ – Gold Reel

251
WhatsApp Messages
Total messages generated
116,266
Impressions
Total ad impressions served
74,302
Reach
Unique users reached
3,383
Clicks (All)
Total clicks recorded
Cost Efficiency
CP/Message: EGP 56.72
CPC: EGP 4.21
Engagement
Clicks (All): 3,383
Link Clicks: 483
Amount Spent: EGP 14,236
Send Message Campaign
LV-az

674
WhatsApp Messages
Total messages received
534,937
Impressions
Total ad impressions
342,834
Reach
Unique users reached
3,394
Link Clicks
Direct link click-throughs
Cost Efficiency
CP/Message: EGP 39.17
CPC: EGP 3.08
Engagement
Clicks (All): 8,561
Link Clicks: 3,394
Amount Spent: EGP 26,398
Send Message Campaign
Investment Has Never Been Easier

682
WhatsApp Messages
Total messages generated
160K
Impressions
Total ad impressions
87K
Reach
Unique users reached
4,204
Clicks (All)
Total clicks recorded
Cost Efficiency
CP/Message: EGP 44.92
CPM: EGP 190.37
CPC: EGP 7.29
Engagement
Clicks (All): 4,204
Link Clicks / Video Plays: 29,705
Amount Spent: EGP 30,632
Send Message Campaign
Send Message Ad — 1st

249
Messages
WhatsApp messages generated
241K
Impressions
Total ad impressions served
91K
Reach
Unique users reached
7,379
Clicks (All)
Total clicks on the ad
Cost Efficiency
CP/Message: EGP 84.46
CPC: EGP 2.85
Amount Spent: EGP 21,030
Engagement
Clicks (All): 7,379
Link Clicks: 3,520
Amount Spent: EGP 21,030
Send Message Campaign
Send Message Ad — 2nd

6
Messages
Total messages received
8,763
Impressions
Total ad impressions
6,746
Reach
Unique users reached
142
Clicks (All)
Total clicks on ad
Cost Efficiency
CP/Message: EGP 80.21
CPC: EGP 3.39
Engagement
Clicks (All): 142
Link Clicks: 123
Amount Spent: EGP 481
Send Message Campaign
Send Message Ad — 3rd

24
Messages
Total messages received
8,988
Impressions
Total ad impressions
5,491
Reach
Unique users reached
1,572
3-Sec Video Plays
Three-second video views
Cost Efficiency
CP/Message: EGP 61.05
CPM: EGP 163.03
CPC: EGP 6.54
Engagement
Clicks (All): 224
Link Clicks / Video Plays: 1,572
Amount Spent: EGP 1,465
Send Message Campaign
Send Message Ad — 4th

634
Messages
Total messages received
250,527
Impressions
Total ad impressions
152,874
Reach
Unique users reached
76,782
3-Sec Video Plays
Short video engagements
Cost Efficiency
CP/Message: EGP 67.80
CPM: EGP 171.58
CPC: EGP 13.19
Engagement
Clicks (All): 3,259
3-Sec Video Plays: 76,782
Amount Spent: EGP 42,984
Send Message Campaign
Send Message Ad — 5th

234
Messages
Total messages received
155,519
Impressions
Total ad impressions
78,375
Reach
Unique users reached
30,056
3-Sec Video Plays
Short video engagements
Cost Efficiency
CP/Message: EGP 109.37
CPM: EGP 164.56
CPC: EGP 8.19
Engagement
Clicks (All): 3,126
3-Sec Video Plays: 30,056
Amount Spent: EGP 25,592
Send Message Campaign
Send Message Ad — 6th

316
Messages
Total messages generated
205K
Impressions
Total ad impressions
131K
Reach
Unique users reached
1,940
Clicks (All)
Total clicks recorded
Cost Efficiency
CP/Message: EGP 87.48
CPC: EGP 14.25
Amount Spent: EGP 27,644
Engagement
Clicks (All): 1,940
3-Sec Video Plays: 50,506
Amount Spent: EGP 27,644
Send Message Campaign
Send Message Ad — 7th

83
Messages
Total messages received
105,799
Impressions
Total ad impressions
46,909
Reach
Unique users reached
18,447
3-Sec Video Plays
Short video engagements
Cost Efficiency
CP/Message: EGP 171.44
CPC: EGP 4.99
Engagement
Clicks (All): 2,854
3-Sec Video Plays: 18,447
Amount Spent: EGP 14,229
Send Message Campaign
Send Message Ad — 8th

75
Messages
Total messages generated
173,509
Impressions
Total ad impressions
89,020
Reach
Unique users reached
2,359
Clicks (All)
Total clicks recorded
Cost Efficiency
CP/Message: EGP 190.83
CPM: EGP 82.49
CPC: EGP 6.07
Engagement
Clicks (All): 2,359
Link Clicks: 1,445
Amount Spent: EGP 14,312
Send Message Campaign
Send Message Ad — 9th

47
Messages
Total messages received
113,819
Impressions
Total ad impressions
56,446
Reach
Unique users reached
1,269
Link Clicks
Clicks on ad link
Cost Efficiency
CP/Message: EGP 126.41
CPM: EGP 52.20
CPC: EGP 3.62
Engagement
Clicks (All): 1,640
Link Clicks: 1,269
Amount Spent: EGP 5,941
Send Message Campaign
Send Message Ad — 10th

15
Messages
Total messages received
20,777
Impressions
Total ad impressions
14,432
Reach
Unique users reached
832
Clicks (All)
Total clicks on the ad
Cost Efficiency
CP/Message: EGP 192.91
CPM: EGP 139.28
CPC: EGP 3.48
Engagement
Clicks (All): 832
Link Clicks / Video Plays: 3,859
Amount Spent: EGP 2,893
Send Message Campaign
Send Message Ad — 11th

2
Messages
Total messages received
4,544
Impressions
Total ad impressions
3,241
Reach
Unique users reached
1,055
3-Sec Video Plays
Short video engagements
Cost Efficiency
CP/Message: EGP 337.29
CPM: EGP 148.45
CPC: EGP 5.03
Engagement
Clicks (All): 134
3-Sec Video Plays: 1,055
Amount Spent: EGP 674
Send Message Campaign
Send Message Ad — 12th

4
Messages
Total messages received
10,220
Impressions
Total ad impressions
7,780
Reach
Unique users reached
2,058
Video Plays
3-second video plays
Cost Efficiency
CP/Message: EGP 275.05
CPC: EGP 2.47
Engagement
Clicks (All): 445
3-Sec Video Plays: 2,058
Amount Spent: EGP 1,100
Send Message Campaign
Send Message Ad — 13th

3
Messages
Total messages received
4,604
Impressions
Total ad impressions
3,641
Reach
Unique users reached
1,040
Video Plays
3-second video plays
Cost Efficiency
CP/Message: EGP 189.16
CPM: EGP 123.26
CPC: EGP 2.35
Engagement
Clicks (All): 241
3-Sec Video Plays: 1,040
Amount Spent: EGP 567
Send Message Campaign
Send Message Ad — 14th

2,601
Impressions
Total ad impressions served
2,013
Reach
Unique users reached
177
Clicks (All)
Total clicks recorded
38
Link Clicks
Direct link clicks
Cost Efficiency
CPM: EGP 112.30
CPC: EGP 1.65
Engagement
Clicks (All): 177
Link Clicks / Video Plays: 38 / 469
Amount Spent: EGP 292
Send Message Campaign
Send Message Ad — 15th

1,842
Impressions
Total ad impressions served
1,536
Reach
Unique users reached
71
Clicks (All)
Total clicks on the ad
23
Link Clicks
Direct link clicks recorded
Cost Efficiency
CPM: EGP 173.67
CPC: EGP 4.51
Engagement
Clicks (All): 71
Link Clicks / Video Plays: 23 / 335
Amount Spent: EGP 319
Send Message Campaign — Demographics
The Send Message campaign skewed heavily male, with men accounting for 68% of the audience reached. Female users represented 31%, while 1% remained unclassified. This gender distribution reflects the current targeting parameters and may present an opportunity to test female-oriented creatives to widen engagement.
68%
Male
Primary audience reached across all Send Message ad creatives
31%
Female
Female users represent nearly a third of total audience reached
1%
Unknown
Gender-unclassified segment — minimal impact on overall analysis
Send Message Campaign — Age Distribution
The Send Message campaign reached audiences primarily in the 25–34 and 35–44 age brackets, which together account for nearly 64% of total impressions. The 18–24 group contributes 12.6%, while the 45–54 bracket adds 21.7% — indicating broad mid-life professional reach, well aligned with investment product targeting.
The 25–44 age range dominates the campaign audience, reinforcing the relevance of financial messaging for working-age adults actively building wealth.
Send Message Campaign — Platform Split
Facebook dominated delivery for the Send Message campaign, accounting for 78.7% of all impressions, while Instagram contributed 21.3%. This split reflects both budget allocation decisions and the relative audience size and intent differences between the two platforms for investment-related messaging.
78.7%
Facebook
Dominant platform for WhatsApp and Messenger message-driven conversions.
21.3%
Instagram
Reached younger, visually-oriented investors via story and reel formats.
Facebook Video Views Campaign
This chapter covers the performance of Azimut's Facebook Video Views campaign — a series of ads optimized for three-second video views to maximize brand awareness and fund visibility across Facebook's news feed and video surfaces.
Chapter 2Facebook Video Views
Facebook Video Views
Video Views Ad — 1st

155,144
3-Sec Video Plays
Total three-second video views
170,202
Impressions
Total times the ad was shown
94,445
Reach
Unique users who saw the ad
633
Clicks (All)
Total clicks across the ad
Cost Efficiency
CPV: EGP 0.07
CPC: EGP 17.46
Amount Spent: EGP 11,050
Engagement
Clicks (All): 633
Link Clicks: 8
Amount Spent: EGP 11,050
Facebook Video Views
Video Views Ad — 2nd

44,394
3-Sec Video Plays
Total three-second video plays
92,206
Impressions
Total ad impressions served
64,776
Reach
Unique users reached
801
Clicks (All)
Total clicks on the ad
Cost Efficiency
CPV: EGP 0.12
CPC: EGP 6.87
Engagement
Clicks (All): 801
Link Clicks / Video Plays: 341
Amount Spent: EGP 5,501
Facebook Video Views
Video Views Ad — 3rd

3,363
3-Sec Video Plays
Total 3-second video plays
5,918
Impressions
Total ad impressions served
5,221
Reach
Unique users reached
97
Clicks (All)
Total clicks on the ad
Cost Efficiency
CPV: EGP 0.10
CPM: EGP 58.41
CPC: EGP 3.56
Engagement
Clicks (All): 97
Link Clicks / Video Plays: 61 / 3,363
Amount Spent: EGP 345
Facebook Video Views
Video Views Ad — 4th

4,358
3-Sec Video Plays
Total three-second video plays
7,615
Impressions
Total ad impressions delivered
6,442
Reach
Unique users reached
95
Clicks (All)
Total clicks on the ad
Cost Efficiency
CPV: EGP 0.10
CPM: EGP 58.28
CPC: EGP 4.67
Engagement
Clicks (All): 95
Link Clicks / Video Plays: 63 / 4,358
Amount Spent: EGP 443
Facebook Video Views
Video Views Ad — 5th

153,089
3-Sec Video Plays
Total three-second video plays
260,161
Impressions
Total ad impressions delivered
134,912
Reach
Unique users reached
1,606
Link Clicks
Clicks leading to destination
Cost Efficiency
CPV: EGP 0.12
CPC: EGP 6.52
Engagement
Clicks (All): 2,834
Link Clicks / Video Plays: 1,606 / 153,089
Amount Spent: EGP 18,464
Facebook Video Views
Video Views Ad — 6th

23,336
3-Sec Video Plays
Total three-second video plays
43,182
Impressions
Total ad impressions served
29,135
Reach
Unique users reached
392
Link Clicks
Clicks leading to destination
Cost Efficiency
CPV: EGP 0.11
CPC: EGP 4.46
Engagement
Clicks (All): 588
Link Clicks / Video Plays: 392 / 23,336
Amount Spent: EGP 2,622
Facebook Video Views — Demographics
The Facebook Video Views campaign audience leaned male at 64%, with females representing 35% — a more balanced gender split than the Send Message campaign. This wider female reach may reflect the broader awareness objective of video content versus direct-response messaging formats.
64%
Male
Male users dominated video views reach across all Facebook video ad creatives
35%
Female
A stronger female audience share compared to the Send Message campaign's 31%
1%
Unknown
Minimal unclassified segment — negligible impact on demographic analysis
Facebook Video Views — Age Distribution
The Facebook Video Views campaign concentrated heavily in the 25–34 age group at 41.5%, outperforming all other age brackets by a significant margin. Combined with the 35–44 group (28.8%), over 70% of video views came from users aged 25–44 — the core wealth-building demographic for investment products.
10.7%
Age 18–24
41.5%
Age 25–34
28.8%
Age 35–44
17.4%
Age 45–54
1.6%
Age 55–64
The 25–34 cohort's dominance reinforces that video content resonates most strongly with younger investors actively exploring financial products on Facebook.
Instagram Video Views Campaign
This chapter examines the performance of Azimut's Instagram Video Views campaign — a series of creatives optimized for three-second views across Instagram feed, Reels, and Stories placements. The campaign targeted a younger, visually-engaged audience with a focus on brand awareness and fund visibility.
Chapter 3Instagram Video Views
Instagram Video Views
Instagram Video Views Ad — 1st

23,334
3-Sec Video Plays
Total three-second video plays
82,129
Impressions
Total ad impressions served
59,211
Reach
Unique users reached
EGP 4,529
Amount Spent
Total campaign spend
Cost Efficiency
CPV: EGP 0.19
CPC: EGP 62.05
Engagement
Clicks (All): 73
Link Clicks: 29
Amount Spent: EGP 4,529
Instagram Video Views
Instagram Video Views Ad — 2nd

12,652
3-Sec Video Plays
Total 3-second video plays
59,337
Impressions
Total ad impressions
47,476
Reach
Unique users reached
36
Clicks (All)
Total clicks on the ad
Cost Efficiency
CPV: EGP 0.17
CPM: EGP 35.34
CPC: EGP 58.24
Engagement
Clicks (All): 36
Video Plays: 12,652
Amount Spent: EGP 2,096
Instagram Video Views
Instagram Video Views Ad — 3rd

64,020
3-Sec Video Plays
Total three-second video plays
339,221
Impressions
Total ad impressions delivered
181,192
Reach
Unique users reached
184
Clicks (All)
Total clicks recorded
Cost Efficiency
CPV: EGP 0.16
CPM: EGP 29.91
CPC: EGP 55.14
Engagement
Clicks (All): 184
3-Sec Video Plays: 64,020
Amount Spent: EGP 10,146
Instagram Video Views
Instagram Video Views Ad — 4th

109,875
3-Sec Video Plays
Total three-second video plays
416,033
Impressions
Total ad impressions delivered
257,589
Reach
Unique users reached
388
Clicks (All)
Total clicks across the ad
Cost Efficiency
CPV: EGP 0.23
CPM: EGP 61.02
CPC: EGP 65.37
Engagement
Clicks (All): 388
Link Clicks: 198
Amount Spent: EGP 25,363
Instagram Video Views
Instagram Video Views Ad — 5th

16,477
3-Sec Video Plays
Total 3-second video plays
70,580
Impressions
Total ad impressions
61,950
Reach
Unique users reached
97
Link Clicks
Clicks leading to destination
Cost Efficiency
CPV: EGP 0.23
CPC: EGP 30.98
Engagement
Clicks (All): 122
Link Clicks / Video Plays: 97 / 16,477
Amount Spent: EGP 3,779
Instagram Video Views
Instagram Video Views Ad — 6th

10,524
3-Sec Video Plays
Total three-second video plays
30,399
Impressions
Total ad impressions served
26,054
Reach
Unique users reached
33
Clicks (All)
Total clicks on the ad
Cost Efficiency
CPV: EGP 0.12
CPM: EGP 41.11
CPC: EGP 37.87
Engagement
Clicks (All): 33
Video Plays: 10,524
Amount Spent: EGP 1,249
Instagram Video Views
Instagram Video Views Ad — 7th

6,894
3-Sec Video Plays
Total three-second video plays
22,359
Impressions
Total ad impressions served
18,141
Reach
Unique users reached
51
Clicks (All)
Total clicks recorded
Cost Efficiency
CPV: EGP 0.12
CPM: EGP 38.39
CPC: EGP 16.83
Engagement
Clicks (All): 51
Link Clicks / Video Plays: 10 / 6,894
Amount Spent: EGP 858
Instagram Video Views — Demographics
The Instagram Video Views campaign showed the most balanced gender split of all campaign types — 53.2% male vs. 46.5% female. This near-parity reflects Instagram's more gender-diverse user base and suggests video content on Instagram has broad appeal across both male and female investment audiences.
53.2%
Male
Slightly dominant male audience — notably more balanced than Facebook campaigns
46.5%
Female
The highest female share across all campaigns — Instagram's demographics are significantly more balanced
0.3%
Unknown
Negligible unclassified segment with no material impact on the analysis
Instagram Video Views — Age Distribution
The Instagram Video Views campaign skewed significantly younger than all other campaigns, with the 25–34 bracket dominating at 55.5% — the highest single age-group concentration in the entire report. The 18–24 group also reached 23.8%, reinforcing Instagram's strength in connecting with younger investors.
Nearly 80% of Instagram video views came from users under 35, confirming Instagram as the ideal platform for reaching next-generation investors and building early brand familiarity with younger audiences.
App Install Campaign
This chapter reviews the performance of Azimut's App Install campaign — a single large-scale creative designed to drive downloads of the Azimut Egypt app. Metrics focus on impressions, reach, clicks, and the number of confirmed app installs delivered across the campaign period.
Chapter 4App Install Campaign
App Install Campaign
App Install Ad — 1st

2,507
App Installs
Confirmed installs delivered
1.53M
Impressions
Total impressions served
416K
Reach
Unique users reached
44,742
Clicks (All)
Total clicks recorded
Cost Efficiency
CPM: EGP 49.13
CPC: EGP 1.68
Amount Spent: EGP 75,210
Engagement
Clicks (All): 44,742
Link Clicks: 51,126
Amount Spent: EGP 75,210
App Install Campaign — Demographics
The App Install campaign attracted the most male-skewed audience of all campaigns, with 73.27% male and 26.33% female. This strong male dominance aligns with typical investment app adoption patterns in Egypt and may warrant testing female-targeted creatives or messaging to broaden the install base.
73.27%
Male
The highest male share across all campaigns — strongly dominant in app install conversions
26.33%
Female
Female installs represent over a quarter of total downloads — a meaningful, addressable segment
0.40%
Unknown
Minimal unclassified segment with negligible impact on overall demographic conclusions
App Install Campaign — Age Distribution
The App Install campaign showed one of the most evenly distributed age profiles, with strong representation from 35–44 (29.4%), 25–34 (27.5%), and a notably high 55–64 share at 15.3% — the highest across all campaigns. This breadth suggests the app has cross-generational appeal among investors.
9.4%
18–24
27.5%
25–34
29.4%
35–44
18.4%
45–54
15.3%
55–64
The app install audience is notably more mature than the video views campaigns, with over 60% aged 35 and above — reflecting the wealth accumulation profile of experienced investors actively seeking digital investment tools.
Facebook Engagement Campaign
This chapter analyzes the performance of Azimut's Facebook Engagement campaign — a series of creatives optimized to generate post engagements (likes, shares, reactions, and comments). These ads are designed to build social proof and brand community presence on Facebook.
Chapter 5Facebook Engagement
Facebook Engagement
Facebook Engagement Ad — 1st

808
Engagements
Total post engagements
1,334
Impressions
Total ad impressions
1,166
Reach
Unique users reached
789
3-Sec Video Plays
Short video view count
Cost Efficiency
CPE: EGP 0.15
CPC: EGP 5.54
Amount Spent: EGP 121
Engagement
Clicks (All): 22
3-Sec Video Plays: 789
Amount Spent: EGP 121
Facebook Engagement
Facebook Engagement Ad — 2nd

46,828
Engagements
Total engagement actions
74,566
Impressions
Total ad impressions
31,980
Reach
Unique users reached
46,664
3-Sec Video Plays
Short video view count
Cost Efficiency
CPE: EGP 0.15
CPC: EGP 13.39
Engagement
Clicks (All): 507
3-Sec Video Plays: 46,664
Amount Spent: EGP 6,790
Facebook Engagement
Facebook Engagement Ad — 3rd

10,902
Engagements
Total engagement actions
36,395
Impressions
Total ad impressions
29,461
Reach
Unique users reached
10,719
3-Sec Video Plays
Short video view count
Cost Efficiency
CPE: EGP 0.20
CPC: EGP 6.24
Engagement
Link Clicks: 158
3-Sec Video Plays: 10,719
Amount Spent: EGP 2,215
Facebook Engagement
Facebook Engagement Ad — 4th

58,134
Engagements
Total engagements driven
93,668
Impressions
Total ad impressions
37,488
Reach
Unique users reached
847
Link Clicks
Direct traffic driven
Cost Efficiency
CPE: EGP 0.14
CPC: EGP 6.49
Engagement
3-Sec Video Plays: 57,140
Link Clicks: 847
Amount Spent: EGP 8,180
Facebook Engagement
Facebook Engagement Ad — 5th

41
Engagements
Total engagements generated
5,814
Impressions
Total ad impressions served
5,053
Reach
Unique users reached
91
Clicks (All)
Total clicks on the ad
Cost Efficiency
CPE: EGP 3.65
CPM: EGP 25.72
CPC: EGP 1.64
Engagement
Clicks (All): 91
Reach: 5,053
Amount Spent: EGP 149
Facebook Engagement Campaign — Demographics
The Facebook Engagement campaign attracted a more balanced gender audience than the App Install and Send Message campaigns, with 57.6% male and 41.8% female. The relatively high female share suggests that engagement-optimized content — with its social and emotional appeal — resonates more broadly across genders than direct-response formats.
57.6%
Male
Male users represent the majority but with a notably smaller lead than other campaign types
41.8%
Female
The second-highest female share across all campaigns — engagement content appeals more broadly across genders
0.6%
Unknown
A negligible unclassified segment with minimal influence on demographic conclusions
Facebook Engagement Campaign — Age Distribution
The Facebook Engagement campaign concentrated strongly in the 25–34 bracket at 40.6%, followed by 35–44 at 31.8%. Together these two groups account for over 72% of all engagement activity. The 45–54 segment contributed a meaningful 19.2%, confirming that engagement content resonates across a wide working-age range.
7%
18–24
Younger audience, more active on Instagram
40.6%
25–34
Largest segment — core engagement group
31.8%
35–44
Second largest — mid-career professionals
19.2%
45–54
Meaningful share — broad working-age appeal
1.4%
55–64
Smallest segment with limited engagement
The 18–24 group's relatively low share of 7.0% in Facebook Engagement confirms that younger audiences are more active on Instagram, while Facebook's engagement audience skews toward more established, mid-career investors.
Instagram Engagement Campaign
This final chapter covers the performance of Azimut's Instagram Engagement campaign — a series of creatives optimized for post interactions including likes, saves, shares, and comments across Instagram feed and Reels placements. The campaign focused on building brand affinity and community engagement with a visually active audience.
Chapter 6Instagram Engagement
Instagram Engagement
Instagram Engagement Ad — 1st

15,657
Engagements
Total post interactions
66,855
Impressions
Total ad impressions
53,632
Reach
Unique users reached
15,642
3-Sec Video Plays
Short video views
Cost Efficiency
CPE: EGP 0.13
CPC: EGP 44.89
Engagement
Clicks (All): 46
Amount Spent: EGP 2,064
Instagram Engagement
Instagram Engagement Ad — 2nd

36,711
Engagements
Total engagement actions
153,005
Impressions
Total ad impressions
107,508
Reach
Unique users reached
36,619
3-Sec Video Plays
Short video play count
Cost Efficiency
CPE: EGP 0.15
CPC: EGP 48.31
Engagement
Clicks (All): 114
3-Sec Video Plays: 36,619
Amount Spent: EGP 5,507
Instagram Engagement
Instagram Engagement Ad — 3rd

12,635
Engagements
Total engagement actions
63,430
Impressions
Total ad impressions
43,567
Reach
Unique users reached
12,609
3-Sec Video Plays
Short video engagements
Cost Efficiency
CPE: EGP 0.17
CPC: EGP 43.57
Engagement
Clicks (All): 50
3-Sec Video Plays: 12,609
Amount Spent: EGP 2,178
Instagram Engagement
Instagram Engagement Ad — 4th

51,959
Engagements
Total engagements driven
230,289
Impressions
Total impressions served
104,007
Reach
Unique users reached
51,893
3-Sec Video Plays
Nearly mirrors total engagements
Cost Efficiency
CPE: EGP 0.15
CPC: EGP 62.24
Amount Spent: EGP 7,842
Engagement
Clicks (All): 126
3-Sec Video Plays: 51,893
Engagements: 51,959
Instagram Engagement Campaign
Audience Demographics — Gender
The campaign reached a predominantly male audience, with strong female representation — indicating broad cross-gender appeal and solid potential for balanced creative targeting in future flights.
55.1%
Male
Majority of engaged users identified as male.
44.6%
Female
Significant female representation in the audience.
0.4%
Unknown
A negligible share with unidentified gender data.
~1:1.2
M:F Ratio
Near-balanced gender split across engaged users.
Gender Breakdown
Male: 55.1%
Female: 44.6%
Unknown: 0.4%
Audience Insight
Dominant Segment: Male
Female Share: 44.6% — near parity
Instagram Engagement Campaign
Audience Demographics — Age
Young professionals aged 25–34 make up over half the engaged audience, with 18–24 and 35–44 forming a strong secondary tier — confirming broad appeal among working-age users.
52.3%
Ages 25–34
Dominant segment — the core engaged audience.
20.8%
Ages 35–44
Second-largest group, a strong secondary tier.
Younger Segments
Ages 18–24: 17.2%
Ages 25–34: 52.3%
Combined 18–34: 69.5%
Older Segments
Ages 35–44: 20.8%
Ages 45–54: 9.1%
Ages 55–64: 0.6%
Chapter 7GCC Campaign
Send Message Campaign — GCC
This chapter focuses on the performance of Azimut's "Send Message" campaign tailored for the GCC region. Designed to drive direct conversations and qualified leads through popular messaging platforms, this campaign utilized targeted creatives to resonate with the specific cultural and investment preferences of the Gulf Cooperation Council audience.
Send Message Campaign — GCC
Ad Performance: 1st Creative

354
Reach
Unique accounts served the ad
409
Impressions
Total times the ad was displayed
8
Clicks (All)
Total interactions with the ad
2
Messages
Conversations initiated from the ad
Cost Efficiency
Amount Spent: EGP 153.29
CPM: EGP 374.80
CPC: EGP 19.16
CP Message: EGP 76.65
Engagement
Link Clicks: 7
3-sec Video Plays: 55
Click-to-Reach Rate: 2.26%
Message Rate: 0.57%
Send Message Campaign — GCC
Ad Performance: 2nd Creative

176
Messages
Total messages initiated from the ad
514K
Impressions
Total times the ad was shown
155K
Reach
Unique users who saw the ad
2,002
Clicks (All)
Total clicks across all interactions
Cost Efficiency
Amount Spent: EGP 38,140.77
CP Message: EGP 216.71
CPM: EGP 74.20
CPC: EGP 17.20
Engagement
3-sec Video Plays: 2,218
Clicks (All): 2,002
Impressions: 513,998
Reach: 155,312
Send Message Campaign — GCC
Ad Performance: 3rd Creative

72
Messages
Total messages initiated from ad
11K
Reach
Unique users reached (11,044)
21K
Impressions
Total ad impressions (21,186)
321
Clicks (All)
Total clicks across all placements
Cost Efficiency
Amount Spent: EGP 12,990.41
CPM: EGP 613.16
CPC: EGP 40.47
CP Message: EGP 180.42
Engagement
3-sec Video Plays: 5,247
Link Clicks: 141
Clicks (All): 321
Reach: 11,044
Send Message Campaign — GCC
Ad Performance: 4th Creative

9
Messages
Total messages delivered
1,556
Reach
Unique users reached
2,357
Impressions
Total ad impressions served
56
Clicks (All)
Total clicks on the ad
Cost Efficiency
Amount Spent: EGP 1,239.73
CPM: EGP 525.98
CPC: EGP 22.14
CP Message: EGP 137.75
Engagement
Link Clicks: 35
Clicks (All): 56
Click-to-Reach Ratio: ~3.6%
Messages Started: 9
Send Message Campaign — GCC
Ad Performance: 5th Creative

2,287
Reach
Unique users reached
3,074
Impressions
Total ad impressions served
670
Video Plays
3-second video play count
11
Messages
Conversations initiated
Cost Efficiency
Amount Spent: EGP 1,405.68
CP Message: EGP 127.79
CPM: EGP 457.28
CPC: EGP 19.00
Engagement
Clicks (All): 74
Link Clicks: 55
3-sec Video Plays: 670
Click-to-Reach Ratio: ~3.2%
Send Message Campaign — GCC
Ad Performance: 6th Creative

278
Reach
Unique accounts reached
353
Impressions
Total ad impressions served
1
Messages
Conversations initiated via ad
65
3-sec Video Plays
Early video engagement count
Cost Efficiency
Amount Spent: EGP 270.12
CPM: EGP 765.22
CPC: EGP 54.02
CP Message: EGP 270.12
Engagement
Clicks (All): 5
Link Clicks: 3
3-sec Video Plays: 65
Click-to-Reach Ratio: 1.8%
Send Message Campaign — GCC
Audience Demographics — Gender
The GCC Send Message Campaign reached an overwhelmingly male audience, with nearly 9 in 10 users identifying as male — reflecting the region's financial investment audience composition.
88.93%
Male
Dominant segment in the GCC message audience.
9.23%
Female
Underrepresented — opportunity for targeted creatives.
1.85%
Unknown
Unidentified gender metadata segment.





Send Message Campaign — GCC
Audience Demographics — Age
The GCC message audience is concentrated in prime wealth-building years — the 25–34 and 35–44 cohorts together account for 87% of all users.
67%
Ages 25–34
Largest cohort — dominant wealth-building segment.
20%
Ages 35–44
Second largest — financially established investors.
Age Concentration
Top 2 brackets: 87% of total audience
25–34 share: 67%
35–44 share: 20%
Peripheral Segments
Ages 45–54: 13% of audience
Ages 55–64: 1% of audience
Core investable audience: 25–44 age range
Chapter 8GCC Campaign
App Install Campaign — GCC
This chapter focuses on the performance of Azimut's "App Install" campaign tailored for the GCC region. Designed to drive app downloads and grow Azimut's active user base across Gulf markets, this campaign leveraged targeted creatives to connect with the region's digitally engaged investors — aligning with the specific cultural nuances and investment preferences of the Gulf Cooperation Council audience.
App Install Campaign — GCC
Ad Performance: 1st Creative

1,696
Reach
Unique users reached during the campaign flight
2,038
Impressions
Total ad impressions delivered across placements
18
Link Clicks
All link clicks driven by the creative
2
App Installs
Direct app installs attributed to this creative
Cost Efficiency
Amount Spent: EGP 310.83
CPM: EGP 17.27
CP App Install: EGP 152.52
Engagement
3-sec Video Plays: 198
Clicks (All): 18
Link Clicks: 18
App Install Campaign — GCC
Ad Performance: 2nd Creative

115
App Installs
Total installs driven by this creative
237K
Impressions
Total ad impressions delivered
3,001
Link Clicks
High-quality clicks to the app store
104K
Reach
Unique users reached by the ad
Cost Efficiency
Amount Spent: EGP 33,279.71
CP App Install: EGP 289.39
CPM: EGP 140.32
CPC: EGP 11.09
Engagement
Clicks (All): 3,064
Link Clicks: 3,001
3-sec Video Plays: 434
Click-to-Install Rate: ~3.75%
App Install Campaign — GCC
Ad Performance: 3rd Creative

13
App Installs
Total installs driven by this creative
1,747
Video Plays
3-second video plays recorded
12K
Impressions
Total impressions from 12,006 deliveries
8,992
Reach
Unique users reached by this ad
Cost Efficiency
Amount Spent: EGP 2,903.39
CP App Install: EGP 223.34
CPM: EGP 241.83
CPC: EGP 42.08
Engagement
Clicks (All): 69
Link Clicks: 58
3-sec Video Plays: 1,747
Reach: 8,992
App Install Campaign — GCC
Ad Performance: 4th Creative

31
App Installs
Total installs driven by this creative
15.2K
Reach
Unique users reached across GCC
22.9K
Impressions
Total times the ad was displayed
8,106
Video Plays
3-second video plays recorded
Cost Efficiency
Amount Spent: EGP 3,256.07
CP App Install: EGP 105.03
CPM: EGP 142.23
CPC: EGP 16.87
Engagement
Clicks (All): 193
Link Clicks: 200
3-sec Video Plays: 8,106
Reach: 15,226
App Install Campaign — GCC
Audience Demographics — Gender
The GCC App Install Campaign is overwhelmingly male-driven at 92%, reinforcing the need for a male-centric creative strategy as the baseline approach in the Gulf market.
92%
Male
Overwhelmingly dominant core audience
7%
Female
Minimal penetration — untapped growth segment
1%
Unknown
Negligible unidentified gender share


App Install Campaign — GCC
Audience Demographics — Age
The App Install audience skews toward experienced investors — the 35–44 cohort leads at 33%, with strong representation from 45–54 (25%), signaling seasoned adopters driving installs.
33%
35–44 Age Group
Leading cohort — core app install audience.
27%
25–34 Age Group
Second largest segment, younger adopters.
25%
45–54 Age Group
Seasoned investors actively engaging.
11%
55–64 Age Group
Emerging older segment with growth potential.
Age Concentration
Top Cohort (35–44): 33%
35–54 Combined: 58%
Under 35: 32%
Audience Spread
18–24 Share: 5%
55–64 Share: 11%
Peak Age Band: 35–54
Chapter 9Egypt Campaign
Video Views Campaign — Egypt
This section details the performance of the "Video Views" campaign in Egypt, designed to maximize engagement with our video content and enhance brand awareness among the Egyptian audience. The campaign utilized locally relevant creatives and strategic placements to resonate with viewers, aiming to drive higher video completion rates and overall reach across the market.
Video Views Campaign — Egypt
Ad Performance: AZ Value

377K
Impressions
Total ad impressions delivered
329K
Reach
Unique individuals reached
365K
Video Views
Total video views recorded
96.8%
View-Through Rate
Views as a share of impressions
Cost Efficiency
CPV: EGP 0.05
CPM: EGP 48.67
Amount Spent: EGP 18,356.94
Engagement
Impressions: 377,206
Reach: 328,990
Video Views: 365,178
Video Views Campaign — Egypt
Ad Performance: AZ Gold

408,500
Impressions
Total ad impressions delivered
321,199
Reach
Unique accounts reached
397,902
Video Views
Total views recorded
97.4%
View-Through Rate
Views as a share of impressions
Cost Efficiency
CPM: EGP 45.06
CPV: EGP 0.05
Amount Spent: EGP 18,405.84
Engagement
Impressions: 408,500
Video Views: 397,902
View-Through Rate: 97.4%
Video Views Campaign — Egypt
Ad Performance: AZ Gold 2

357K
Video Views
Total views recorded for this creative
366K
Impressions
Total times the ad was displayed
292K
Reach
Unique users who saw this ad
97.6%
View Rate
Views as a share of impressions
Cost Efficiency
Amount Spent: EGP 18,415.53
CPM: EGP 50.24
CPV: EGP 0.05
Engagement
Video Views: 357,756
Impressions: 366,543
Reach: 292,613
Video Views Campaign — Egypt
Ad Performance: Trust

328K
Video Views
Total views delivered by the Trust creative
284K
Reach
Unique users reached across Egypt
340K
Impressions
Total ad impressions served
0.05
CPV (EGP)
Cost per video view
Cost Efficiency
Amount Spent: EGP 17,294.90
CPM: EGP 50.82
CPV: EGP 0.05
Lowest overall spend in the Egypt video campaign set, reinforcing strong cost control.
Engagement
Video Views: 328,628
Impressions: 340,329
Reach: 284,497
Brand credibility messaging resonated broadly, achieving a high view-to-impression ratio across a diverse audience.
Video Views Campaign — Egypt
Audience Demographics — Gender
The Egypt Video Views Campaign achieved a notably balanced gender split — with 58% male and 42% female viewers — signaling strong cross-gender resonance for investment content in the Egyptian market.
58%
Male Viewers
Slight male majority, consistent with financial content trends
42%
Female Viewers
Significant female viewership — opportunity for targeted content

Video Views Campaign — Egypt
Audience Demographics — Age
The Egypt video audience skews notably younger than any other campaign in this report, with 75% of all viewers falling within the 18–34 age brackets.
39%
Ages 18–24
Largest single age segment of viewers
36%
Ages 25–34
Second largest cohort, strong digital-native segment
Younger Audience Breakdown
18–24 share: 39%
25–34 share: 36%
Combined 18–34: 75%
Older Audience Breakdown
35–44 share: 16%
45–54 share: 10%
Combined 35–54: 26%
Chapter 10Egypt Campaign
Send Message Campaign — Egypt
This section outlines the performance of our "Send Message" campaign in Egypt, designed to drive direct conversations and foster deeper engagement with potential customers. By leveraging localized messaging and strategic call-to-actions, we aimed to generate high-quality leads and facilitate immediate interaction, ultimately enhancing customer acquisition and support within the Egyptian market.
Send Message Campaign — Egypt
Ad Performance: az | فرص

36,345
Impressions
Total ad impressions delivered
24,161
Reach
Unique users who saw the ad
33,791
Video Views
High content engagement from viewers
9
Messages
Direct DM conversations initiated
Cost Efficiency
Amount Spent: EGP 1,077.25
CPM: EGP 29.64
CPC: EGP 1.19
CP Message: EGP 119.69
CPV: EGP 0.03
Engagement
Link Clicks: 488
Clicks (All): 903
Video Views: 33,791
Reach: 24,161
Impressions: 36,345
Send Message Campaign — Egypt
Ad Performance: AZ Value

59,656
Impressions
Total ad impressions served
34,992
Reach
Unique users reached
39
Messages
Conversations initiated via ad
55,500
Video Views
Strong content retention rate
Cost Efficiency
Amount Spent: EGP 2,707.25
CP Message: EGP 69.42
CPM: EGP 45.38
CPC: EGP 2.23
CPV: EGP 0.05
Engagement
Link Clicks: 571
Clicks (All): 1,215
Video Views: 55,500
Reach: 34,992
Impressions: 59,656
Send Message Campaign — Egypt
Ad Performance: Gold 1

99,137
Impressions
Highest reach in the Egypt set
41,596
Reach
Unique users exposed to the ad
91,630
Video Views
Strong content retention across audience
2,688
Clicks (All)
Total interactions driven by the ad
Cost Efficiency
Amount Spent: EGP 2,847.27
CPM: EGP 28.72
CPC: EGP 1.06
CPV: EGP 0.03
CP Message: EGP 79.09
Engagement
Messages: 36
Link Clicks: 1,551
Clicks (All): 2,688
Video Views: 91,630
Reach: 41,596
Send Message Campaign — Egypt
Ad Performance: Trust

22
Messages
Conversations started
31.9K
Reach
Unique users reached
52.8K
Video Views
Total views delivered
56.3K
Impressions
Total ad impressions
Cost Efficiency
CP Message: EGP 65.62
CPM: EGP 25.65
CPV: EGP 0.03
Amount Spent: EGP 1,443.57
Engagement
CPC: EGP 1.11
Link Clicks: 730
Clicks (All): 1,295
Click-to-Message Rate: Strong conversion signal
Send Message Campaign — Egypt
Ad Performance: Gold 2

37
Messages
Highest message count in the Egypt campaign
90,899
Impressions
Total impressions delivered
83,311
Video Views
Strong video engagement across placements
40,489
Reach
Unique users reached
Cost Efficiency
CP Message: EGP 65.53
CPC: EGP 0.96 — lowest across all Egypt message creatives
CPM: EGP 26.67
CPV: EGP 0.03
Amount Spent: EGP 2,424.65
Engagement
Link Clicks: 1,509
Clicks (All): 2,521
Video Views: 83,311
Reach: 40,489
Impressions: 90,899
Send Message Campaign — Egypt
Audience Demographics — Gender
The Egypt Send Message Campaign is the only campaign in this report with a female majority audience, with women comprising 55% of recipients — a unique signal for creative strategy.
55%
Female Audience
Dominant segment — unique vs. GCC campaigns
45%
Male Audience
Strong engagement, slightly below female majority
Female Audience Insight
Composition: 55% Female
Signal: Unique finding vs. all GCC campaigns
Implication: Direct-message CTA resonates strongly with Egyptian women
Opportunity: Female-focused creative strategy
Male Audience Insight
Composition: 45% Male
Engagement: Strong response to investment messaging
Gap vs. Female: 10 percentage points below
Context: Still above male share in GCC campaigns
Send Message Campaign — Egypt
Audience Demographics — Age
The Egypt Send Message audience skews toward 25–34 year olds, yet features the largest ≥55 cohort across all campaigns — signaling strong investment interest among older Egyptians.
44%
Ages 25–34
Dominant age segment across the campaign
24%
Ages ≥55
Largest older cohort across all campaigns
16%
Ages 35–44
Mid-range segment with moderate share
15%
Ages 45–54
Near-equal share to the 35–44 group
Age Distribution
Youngest segment (25–34): 44%
Oldest segment (≥55): 24%
Combined 35–54: 31%
Strategic Insight
Key finding: ≥55 group is the largest of this cohort across all campaigns
Opportunity: Tailored messaging for older investors
Primary target: 25–34 remains the core audience
Chapter 11GCC Campaign
Video Views Campaign — GCC
 This section details the performance of our "Video Views" campaign in the GCC region, aimed at maximizing brand visibility and engagement through compelling video content.     
Video Views Campaign — GCC
Ad Performance: Gold 1

143,500
Video Views
Near-complete view-through from impressions
146,279
Impressions
Total ad impressions served in GCC
116,339
Reach
Unique users reached across placements
386
Clicks (All)
Meaningful user intent beyond passive viewing
Cost Efficiency
Amount Spent: EGP 12,893.23
CPM: EGP 88.14
CPV: EGP 0.09
CPC: EGP 33.40
Engagement
View-Through Rate: 98.1% of impressions converted to views
Reach-to-Impression Ratio: 79.5% unique audience share
Click-to-Impression Rate: 0.26% indicating strong intent signals
Video Views Campaign — GCC
Ad Performance: Brand Trust

69,730
Impressions
Total ad impressions served
60,320
Reach
Unique users reached
68,406
Video Views
Views delivered from impressions
217
Clicks (All)
Total clicks recorded
Cost Efficiency
Amount Spent: EGP 7,971.52
CPM: EGP 114.32
CPV: EGP 0.12
CPC: EGP 36.74
Engagement
View-Through Rate: ~98%
Views / Impressions: 68,406 / 69,730
Best Use: Retargeting & credibility-building
CPM Note: Highest in GCC set — premium justified by depth
Video Views Campaign — GCC
Ad Performance: AZ Value

306K
Impressions
Total ad impressions delivered
301K
Video Views
Near-complete view-through rate
145K
Reach
Unique users reached in GCC
669
Clicks (All)
Total clicks across the campaign
Cost Efficiency
Amount Spent: EGP 22,008.66
CPM: EGP 71.76
CPV: EGP 0.07
CPC: EGP 32.90
Engagement
Impressions: 306,682
Video Views: 301,561
Reach: 145,233
Clicks: 669
Video Views Campaign — GCC
Ad Performance: Gold 2

182,470
Video Views
Total views delivered across GCC
184,977
Impressions
Total ad impressions served
102,731
Reach
Unique users reached in GCC
424
Clicks (All)
Total clicks generated by this creative
Cost Efficiency
Amount Spent: EGP 12,842.18
CPM: EGP 69.43 — most cost-efficient in GCC video set
CPC: EGP 30.29
CPV: EGP 0.07
Engagement
View Rate: 98.6% of impressions converted to views
Frequency: ~1.80 impressions per unique user
Click-through: 424 total clicks from 184,977 impressions
Verdict: Balanced reach and engagement for sustained GCC campaigns
Video Views Campaign — GCC
Audience Demographics — Gender
The GCC Video Views Campaign skews 75% male, consistent with Gulf financial media norms — yet female reach at 25% outperforms other GCC campaigns, signaling broader gender appeal for video content.
75%
Male Audience
Dominant share reflecting GCC investment media consumption patterns.
25%
Female Audience
Higher than any other GCC campaign format in this period.
Audience Breakdown
Male Share: 75%
Female Share: 25%
Total Reach: 102,731
Impressions: 184,977
Video Views Campaign — GCC
Audience Demographics — Age
The GCC video audience is dominated by the 25–44 wealth-building bracket, which together represents 77% of all viewers — with strong secondary engagement from high-net-worth senior investors aged 55+.
44%
Ages 25–34
Largest single age cohort among GCC video viewers
33%
Ages 35–44
Second largest segment — prime wealth-building years
77%
Core 25–44 Reach
Combined share of the two key investment-age cohorts
12%
Ages 55+
Notable senior HNW investor engagement in the Gulf
Age Concentration
Top Cohort: 25–34 at 44%
Top Two Cohorts: 77% of total viewers
Youngest Segment: 25–34 leads by 11 pts over 35–44
Audience Spread
45–54 Share: 11% — smallest active cohort
55+ Share: 12% — exceeds 45–54 segment
Skew: Strongly younger — video drives broad age appeal
Send Message Campaign — GCC (2nd)
Ad Performance: az | فرص

22,427
Impressions
Total times the ad was shown
13,904
Reach
Unique users who saw the ad
200
Link Clicks
Users who clicked through to content
10
Messages
High-intent DM conversations started
Cost Efficiency
Amount Spent: EGP 1,596.31
CP Message: EGP 159.63
CPM: EGP 71.18
CPC: EGP 4.17
Engagement
Clicks (All): 383
Link Clicks: 200
Click-to-Message Rate: 5.0%
Impression-to-Click Rate: 0.89%
Send Message Campaign — GCC (2nd)
Ad Performance: Gold 2

46,105
Impressions
Total ad impressions served
25,781
Reach
Unique users reached
17
Messages
Conversations initiated
390
Link Clicks
Clicks driving to destination
Cost Efficiency
Amount Spent: EGP 2,181.11
CP Message: EGP 128.30
CPM: EGP 47.31
CPC: EGP 2.59
Engagement
Clicks (All): 842
Link Clicks: 390
Messages: 17
Reach: 25,781
Send Message Campaign — GCC (2nd)
Ad Performance: Trust

5
Messages
Total messages generated from campaign
6,796
Impressions
Total impressions delivered
4,539
Reach
Unique users reached
66
Link Clicks
Direct link clicks from the ad
Cost Efficiency
CP Message: EGP 70.28
CPM: EGP 51.71
CPC: EGP 2.81
Amount Spent: EGP 351.41
Engagement
Clicks (All): 125
Link Clicks: 66
Messages: 5
Click-to-Impression Rate: ~1.8%
Send Message Campaign — GCC (2nd)
Ad Performance: Gold 1

11
Messages
Total messages initiated
11,106
Impressions
Total ad impressions delivered
6,652
Reach
Unique users reached
207
Clicks (All)
Total clicks including all types
Cost Efficiency
Amount Spent: EGP 643.17
CP Message: EGP 58.47
CPM: EGP 57.91
CPC: EGP 3.11
Engagement
Link Clicks: 92
Clicks (All): 207
Reach: 6,652
Impressions: 11,106
Send Message Campaign — GCC (2nd)
Ad Performance: AZ Value

10,806
Impressions
Total ad impressions delivered
8,816
Reach
Unique users reached
4
Messages
Conversations initiated
74
Link Clicks
Direct link clicks recorded
Cost Efficiency
Amount Spent: EGP 398.01
CPM: EGP 36.83
CPC: EGP 2.25
CP Message: EGP 99.50
Engagement
Clicks (All): 177
Link Clicks: 74
Messages: 4
Click-to-Message Rate: ~5.4%
Send Message Campaign — GCC (2nd)
Audience Demographics — Gender
The second GCC flight mirrors the Egypt campaign with women at 55% and men at 45%, signaling strong female responsiveness to the message CTA.

CP
55%
Female Audience
Majority female composition across this GCC flight
45%
Male Audience
Solid male engagement alongside female-dominant reach
Send Message Campaign — GCC (2nd)
Audience Demographics — Age
The second GCC Send Message campaign skews toward prime-age investors, with 25–34 leading at 44% — mirroring the Egypt Send Message audience and reinforcing the direct-message format's broad cross-market resonance.
44%
Ages 25–34
Largest age segment — prime-age investor core audience
24%
Ages ≥55
Second largest group — strong senior investor presence
16%
Ages 35–44
Mid-career segment contributing meaningful share
15%
Ages 45–54
Pre-retirement segment closely aligned with 35–44
Age Concentration
Top Segment: 44% — Ages 25–34
Top 2 Combined: 60% — Ages 25–44
Senior Share (≥55): 24%
Audience Insight
Cross-Market Match: Mirrors Egypt Send Message age split exactly
Prime-Age Majority: 25–44 accounts for 60% of reach
Broad Appeal: All age groups 15–44% — well-distributed
Target Audience — Who We're Reaching
Every campaign in this plan is engineered around Egypt's Class A and Class A+ demographics — sophisticated investors actively seeking modern, secure pathways to grow their wealth.
4
Audience Segments
Distinct high-value investor profiles targeted across campaigns
25–40
Prime Age Range
Tech-savvy professionals, the fastest-growing engaged segment
A+
Target Class
Exclusively Class A and Class A+ premium Egyptian demographics
2
Key Products
Wealth management app and Real Estate Box product launch
Investor Profiles
High-Net-Worth Individuals: Established investors and entrepreneurs seeking institutional-grade trust signals
Seasoned Investors: Experienced market participants driven by credibility and track record
Segment Value: Premium Class A & A+ — highest purchasing power in market
Engagement Drivers
Tech-Savvy Professionals: Digitally native, highly engaged with financial content and modern apps
Real Estate Enthusiasts: Aspirational buyers actively researching investment opportunities
Messaging Approach: Authority-driven, credibility-first creative across all segments